One-Stop Event Branding: How We Equipped the "Buudu" Campaign in Burkina Faso

Beyond the Flag: Providing a Complete "Brand Activation Kit" for a Major Campaign in Burkina Faso

For advertising agencies, the nightmare isn't the design—it's the procurement. Imagine launching a major campaign for a client like "Buudu" in Burkina Faso. You need staff uniforms (T-shirts/Hats), outdoor presence (Tents), feather flag, and indoor presentation tools (Backdrops/Tables). Usually, this means dealing with four different factories: a garment factory, a tent factory, a display factory, and a print shop. This leads to inconsistent colors and four separate shipping bills.

In 2025, a prominent West African advertising agency chose a smarter route. They partnered with Chengdu Disitu for a One-Stop Sourcing Solution.

Here is how we delivered a unified brand experience across five different product categories.

1. The Challenge: Five Products, One Brand Identity

The agency was preparing a large-scale promotional event for the local brand Buudu. They required a diverse range of materials:

• Apparel: Custom printed T-shirts and printed baseball caps for the event staff.

• Outdoor Gear: Heavy-duty promotional tents for on-ground activation.

• Display Hardware: Backdrop stands (Step and Repeat) and fitted table covers for the reception area.

The main concern? Color Consistency. The "Buudu Brand Color" had to look identical on a cotton T-shirt, a polyester tent canopy, and a tension fabric backdrop. If the shirt was bright red but the tent was dark red, the campaign would look unprofessional.

2. The Solution: Cross-Material Color Management

This is where Disitu’s expertise shines. Since we manage the entire production chain, we performed Cross-Material Color Matching.

• The Process: We used the client’s Pantone code as the master standard.

• The Adjustment: We adjusted the ink density for the different materials (Cotton vs. 600D Oxford Cloth vs. Spandex Table Cover) to ensure that visually, the brand color remained consistent across all items.

• The Result: A unified visual identity. When the staff stood under the tent wearing the T-shirts, everything matched perfectly.

3. Logistics: The "Consolidation" Advantage for Africa

Shipping to Burkina Faso (a landlocked country) can be expensive and complex. Sending five separate small parcels from different suppliers would have destroyed the client's budget.

• Consolidation: We manufactured the tents and backdrops in-house and integrated the apparel production into our schedule.

• One Shipment: We packed the heavy hardware (Tent frames/Backdrop stands) at the bottom and the soft goods (T-shirts/Table covers) on top.

• Savings: The client received one commercial invoice and one shipment, significantly reducing customs clearance fees and administrative work in Ouagadougou.

This project demonstrates that Chengdu Disitu is not just a flag factory—we are a Brand Activation Partner. By consolidating your procurement of soft signage, apparel, and display hardware with us, you ensure your client’s brand looks consistent while saving time and money on logistics.

Running a campaign in Africa? Stop juggling multiple suppliers. Get your T-shirts, Tents, and Displays from one source.

[Request a "Full Event Kit" Quote]

FAQ Section 

Q1: I need T-shirts and Tents. Do you manufacture both?

A: Yes, we provide a one-stop solution. We specialize in textile printing (flags, tents, table covers, backdrops) and have a dedicated apparel line for promotional T-shirts and hats. This ensures your brand colors match across all materials.

Q2: Can you ship to West Africa (e.g., Burkina Faso, Nigeria, Ghana)?

A: Absolutely. We have extensive experience exporting to African markets. We can arrange sea freight or air cargo and provide the necessary documentation (Commercial Invoice, Packing List, Bill of Lading) to assist your local customs clearance.

Q3: How do you ensure the logo color on a T-shirt matches the color on a Tent?

A: We use the Pantone Matching System (PMS). However, because cotton (shirts) and oxford cloth (tents) absorb ink differently, our pre-press team adjusts the color profiles specifically for each material to ensure the final visual result is consistent.

Q4: Can I buy just the printed fabric if I already have the hardware (Tent frames/Backdrop stands)?

A: Yes. If you already own standard frames, we can print just the replacement graphics (Tent tops, Backdrop fabric, Table throws) to refresh your branding at a lower cost.